Useful ideas for a better-run business.
Practical guidance on delegation, productivity, digital presence, and finding more room for the work that matters.
Greenwich Car Spa: a website that puts prices and booking first
For a local service business, the website has two jobs: show the price and take the booking. Here is how the Greenwich Car Spa site does both.
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WS Casino: one platform, two countries
WS Casino runs in Lesotho and Malawi. Each country gets its own site and its own currency, built on the same mobile-first design.
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Eden Kitchens: letting the work sell a premium service
A bespoke kitchen is a big decision. The Eden Kitchens website is built to build trust: the finished work up front and an easy way to start a conversation.
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Short-form video for small businesses: where to start
Reels, TikToks and Shorts reward businesses that show up often and keep it simple. Here is how to start without a big budget or a big team.
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How often should a small business post on social media?
There is no magic number. The right posting rhythm is the one you can keep up for a year, built around what your customers actually want to see.
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What a brand identity actually includes (it is more than a logo)
A logo is the start. A brand identity is the set of rules that makes everything you put out look and sound like you.
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Five things every small-business website needs
Your website has one job: help the right people decide to get in touch. These five basics do most of the heavy lifting.
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Planning a video shoot day: a checklist for clients
A good shoot day is mostly decided before the camera comes out. Here is what to sort out in advance so you get everything you need.
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